DTC Ecom

🚫 No One Does Welcome Sequences Right

Most ecom welcome sequences look like this:

Discount. Product push. "Still thinking about it?" Product push.

And that's a problem.

❗ Why This Is a Problem

Only a small percentage of people who opt in for your 10% off code are ready to buy right now.

The rest? They grabbed the code, closed the tab, and forgot you exist.

When you:

• Send discount → abandoned cart reminder → sale announcement → repeat
• Treat every subscriber like they're one nudge away from checkout
• Ignore where they're actually at mentally

You end up:

• Training subscribers to only open emails when there's a deal
• Attracting coupon hunters, not loyal customers
• Lowering open rates over time
• Burning through your list before it has any real value
• Eroding your brand perception (you become "the brand that always has a sale")

In short: A poorly executed welcome sequence loses you money — and kills your brand equity slowly.