1) Root Cause Diagnosis

Key Principle: Use email how it was originally intended. Personal communication between friends, not mass sales blasts.

🎯 Content issues

• Too much promotional language percentage
• Fancy logos and graphics
• Sales-heavy language
• Impersonal tone

📊 Domain reputation

• High spam rate (> 0.1%)
• Poor sender reputation
• IP reputation issues
• Authentication problems

👥 List quality

• Inactive subscribers
• Low engagement rates
• Poor list hygiene
• Unengaged recipients

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Critical insight

You do not hit the Promotions tab by having promotional language.

You hit it by having a high percentage of promotional language.

Fix: Add neutral content to dilute the promotional percentage.

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